Hi, I’m Matt

Exploring the business of open publishing through WordPress and podcasting.

Hi, I’m Rich Tabor

My collection of stuff on the web

  • Beyond Automation: AI’s True Potential to Empower Individuals

    In conversations about AI, the focus often centers on automation, efficiency, and job displacement.

    But there’s a deeper layer to explore—a future where AI transforms the way we interact, access information, and navigate life’s complexities. This isn’t about whether AI can write blog posts or take over menial tasks. It’s about the profound ways it could reshape education, transparency, and equity in our daily lives.

    Instant Information and Education for Everyone

    Imagine a world where instant information is at your fingertips—not in a drawn-out process of Googling or asking for help, but in the very moment you need it.

    Whether you’re negotiating a car purchase, signing a business loan, or dealing with legal documents, AI could level the playing field. For centuries, people have faced high-pressure situations where lack of information, jargon-filled contracts, and power imbalances worked against them.

    With advancements in AI-powered hardware and software, this dynamic could change entirely. Picture this: you walk into a car dealership, and your AI companion, seamlessly integrated into your glasses or phone, transcribes every conversation, analyzes the offer in real-time, and suggests your next move. High-pressure situations lose their sting because the AI translates expertise and experience into instant, actionable advice.

    This shift could redefine how we negotiate, understand contracts, and even make medical decisions. No longer would we leave the doctor’s office unclear about our diagnosis or treatment plan. AI could provide real-time translations of complex terms into actionable insights, helping millions navigate previously inaccessible systems like healthcare, finance, and law.

    A New Era of Transparency

    The rise of AI in everyday hardware could also bring unparalleled transparency.

    We’re already seeing glimpses of this in how meetings can be recorded and summarized instantly. But what happens when this technology expands beyond personal use?

    Consider the potential in government and community settings. Local meetings, tax discussions, and policy decisions could be automatically transcribed, summarized, and made available to the public in real-time. Imagine knowing exactly when your city council discusses a tax increase or a local school budget decision.

    This level of transparency could dismantle the opaque systems that have allowed political maneuvering to thrive. If everyone has access to unbiased, AI-generated records of what was said and decided, accountability increases. The days of “we don’t remember what was agreed on” would be over. But transparency isn’t limited to government—it extends to every sector, from boardrooms to healthcare settings, creating a world where information flows freely and equitably.

    The Corporate Race for AI Market Share

    While the promise of AI is exciting, the reality of how it will be distributed and accessed may fall far short of its utopian potential.

    As companies race to own the largest share of the AI market, competition will inevitably impact both cost and accessibility.

    In an ideal world, AI tools would democratize access to information and level the playing field. However, the development of cutting-edge AI systems requires immense resources, and only the largest corporations have the means to dominate this space. These companies will likely monetize their investments by creating tiered access models, where the best tools and features are locked behind high price points. For instance, premium AI services for legal negotiations or medical advice might only be available to those who can afford costly subscriptions or one-time fees.

    This competition to control AI market share will likely exacerbate existing inequalities. Wealthier individuals and organizations will gain access to the most powerful and accurate AI tools, while others may be left with stripped-down or outdated versions. It’s not just about affordability, either. Companies may use their dominance to lock users into proprietary ecosystems, limiting choice and interoperability.

    Moreover, the focus on market share often leads to decisions that prioritize profitability over innovation. Companies might withhold certain functionalities, delay advancements, or create artificial barriers to keep their products exclusive. This isn’t a new phenomenon—we’ve seen it in industries like pharmaceuticals and technology—but the stakes with AI are arguably much higher. When access to transformative tools is controlled by a few players, the societal benefits of AI risk being unevenly distributed.

    Balancing Optimism and Reality

    As AI continues to evolve, its potential to change lives is undeniable. Instant education, enhanced transparency, and equitable access to information could profoundly benefit humanity. However, the challenges of corporate competition and market control must be addressed. Without proactive efforts to ensure fair access, AI could deepen existing divides rather than bridging them.

    We stand at a crossroads: will AI empower the many or enrich the few?

    The answer depends on how we balance innovation with regulation and prioritize the needs of people over profit. By recognizing these challenges now, we can work to shape an AI-powered future that serves everyone—not just those who can afford it.

  • Subscribers? Fame? I’d Settle for Something More Meaningful

    When I first dipped my toes into the world of WordPress content creation over fifteen years ago, I had no idea where it would lead.

    I started podcasting within the WordPress community to help grow my agency—at the time, I knew almost nothing about running a business in this space. But podcasting opened doors. It allowed me to learn, connect with like-minded individuals, and build relationships that would prove invaluable.

    Back then, WordPress was small, and the industry felt more like a close-knit, well, community.

    Through interviews and discussions, I found myself not only cultivating a community network, but also discovering a passion for sharing stories. With my original show, the Matt Report, I aimed to spotlight people’s experiences and expertise.

    I wasn’t driven by metrics like downloads or ad revenue—I wanted to contribute something authentic and meaningful. In many ways, creating content wasn’t just a business tactic; it became a way to give back to a community I cared about.

    If I pause to consider whether I could have been more “successful” by traditional standards—more downloads, more traffic, more income—I know the answer is likely yes.

    But that route never appealed to me.

    I’ve never been one to chase the hottest SEO trend or exploit what’s currently booming just for higher numbers. It goes against good business, but, whatever.

    I create content because I’m genuinely interested in it, because it’s a conversation I’m having with myself long before I hit “publish.” Putting it out there is just the next natural step. The result is a body of work that feels personal, patient, and purpose-driven.

    Over the years, I’ve had roles at companies—Page.ly, Castos, and now Gravity Forms—that allowed me to stay close to the WordPress ecosystem without needing my content to pay all the bills.

    In many ways, these roles have given me a unique vantage point. I’ve been able to remain deeply involved in the WordPress community, understanding its challenges and triumphs, and sharing insights through the WP Minute.

    A career path that has afforded me flexibility.

    I’ve tried different formats, different angles, and different approaches to storytelling and education. I’ve evolved from one project to another, sometimes subtly, sometimes more drastically. Through it all, I’ve never been trapped by the need to churn out content solely to monetize it. It’s freeing to create because I want to, not because I must.

    And yet, I recognize this is a chapter—one that will eventually end.

    I think it’s important to acknowledge that no creator’s journey lasts forever, at least not in the same form. I want to leave room to pivot, to say, “This has been meaningful, and now I’m moving on.” Separating my self-worth from my work is crucial. I don’t want to define myself solely as “the WordPress guy” or “the podcast guy.” It’s fine if people remember me that way, but I want my legacy to be broader, connected to the idea that I helped others find their voice and share their stories.

    This acknowledgment that the chapter will close one day is liberating– albeit, a bit scary.

    I’m building something slow and methodical, with a solid foundation. It’s not about chasing quick wins or viral fame. It’s about contributing to a community I love, learning from the people I interact with, and refining my perspective as I go.

    Each new project—like my latest endeavor, MasterWP—isn’t a wild departure, but another step on this journey. Another thread in the fabric that makes up my body of work.

    If there’s something I hope other creators take from this, it’s that it’s okay to think long-term and it’s okay to evolve.

    We often measure ourselves by growth curves and subscriber counts, but there’s more to it than that. You’re allowed to enjoy the process, to adapt as you learn, and eventually, to step away gracefully if that’s what you choose.

    Ultimately, that’s what I’m working toward: the understanding that my worth isn’t tied to metrics, that my chapter can close on my own terms, and that there’s meaning beyond the immediate hustle.

    This has always been—and continues to be—a slow, steady evolution. And one day, when I’m ready, I’ll be content to say, “That was my journey, and now I’m on to the next.”